Database Services

Whether you need your data cleansed, enhanced or maintained, EuroCall is the right choice for you.
And if you need us to buy new data to top-up a campaign, or to fill the gap between your existing data and your target universe, we can help.

Data Manipulation

Using a combination of tools, manual expertise and years of experience and knowledge, we can get your data into shape, ready to form a solid platform for any marketing campaign. We have a sophisticated and controlled process for the managed upload of client data with an extensive range of checks built up over 12 years of experience. We will:

• Extract data from any source, and from multiple sources.
• Format data into one consistent format so that it can be combined, de-duplicated (a.k.a. merge-purge).
• Map and Transform data to make it compatible with your in-cell values and meta-data standards.
• Upload data into systems (yours or ours). We currently provides data extracts based on bespoke mapping requirements.
• Synchronise the data back into your systems, and maintain common, consistent, up-to-date data so you can track campaign progress, and keep your data clean.

Database/List Cleaning

We will call contacts on your existing database to establish if they are still active, and if they are potentially interested in your offering (suspects). Any inaccuracies will be corrected, and we will return a list of contacts with all changed data highlighted.

Clean your data before you start your campaign. Many of our list cleaning campaigns have paid for themselves simply by reducing postage costs for mailings!

Database/List Building

If you do not have [the correct] contact data, your marketing campaigns will not reach the right target, and your money will be wasted. We will help you target your data by building a list of contacts at each company or site to create a direct marketing database for cost-effective mailings & telemarketing campaigns.

It is essential to have an accurate, well targeted database prior to embarking on any major direct marketing campaign, or most of your creative and logistic costs will be wasted.

Database management

If you have a fantastic database that is not used or maintained, your investment is wasted. We can provide the people to capitalise on your investment in your marketing data. EuroCall can either host a complete marketing database system for you, so you have all the power of a marketing database, without any of the hassle, or we can access your in-house system via a secure link over the web, leased line or ISDN.

Whichever option you choose, your data will always be easily and quickly accessible from your [web-enabled] desktop, and you will always be able to transfer your data to another system - so there's no lock-in if you choose our hosted system.

Using our online segmentation and marketing tools, you can make sophisticated marketing easy! You can even make the data available to your field sales staff and reseller partners without worrying if they'll mess-up your data or contravene your marketing communications policies.

Let us manage your marketing database for you, and we do the rest, from liaison with your mailing house, exhibition organiser, sales force etc, to the routine maintenance tasks that are essential to keep your data fresh, useful and valuable.

Data Mining and Analysis

We have experienced mathematical geniuses standing by! They can create sophisticated and do the complex reports that would take you forever, and discover things about your data that you never knew.

Real marketing intelligence comes from intimate knowledge of your marketing data.

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